by Louw van Riet
1. Know your target market:
Who are they, what do they do and what do they want? You need to know whom you are writing your blog or social media post for and what they find of interest. Do the research before you start writing to make sure your target market finds your post useful. Facebook insights can be powerful tool in getting to know your audience.
2. Research your keywords:
Use Google Adwords: Keywords Planner to find out what keywords your target audience use and develop a list for your own writing.
Always remember to refrain from keyword stuffing. The search engines are way too smart to fall for the tricks that might have worked in the past. Quality first will get you much further in your search ranking battle.
3. Use your current client base to find out the needs of future clients:
What are the key questions they need answered and then answer them in your posts. Use an untapped resource by making sure that you, and your staff, collect all the FAQs they receive on a daily basis. This will ensure you write posts about things that really interest your target market, not just what you think should interest them.
4. Create engaging content:
This should be your top priority. Engaging content will bring in the clicks and encourage sharing, which in turn brings in more visitors. You should be writing content your target audience will find interesting. And if you don’t have the time to create content then either outsource it or give the responsibility to members of your team. Just make sure you write, post and share often.
5. Always include images and make sure they fit:
Make sure that your images are sized correctly for the different Social Media Platforms. This will increase the chance that it will be shared, clicked on, liked or re-tweeted. Click here for an up-to-date guide: Social Media Image Size Guide
6. Make it effortless to share:
Make sure all your posts have social sharing buttons included, to make it easy for your readers to share. People will want to share something they found interesting, but it does need to be easy to do so.
7. Include a Subscribe button on your blog:
Email Subscribers can make up a large percentage of regular visitors because they opt-in to receive updates, blog posts or newsletters. Growing a large subscriber base should be one of your top priorities.
8. Show related articles at the end of each post:
Keep your visitors on site by showing them articles or posts related to the current one they are reading.
9. Post Regularly:
Choose how often you are going to post and stick to the schedule religiously. If it’s once a week on a Monday then make sure never to miss a week. Your readers will become accustomed to your schedule and expect it on those particular days.
Make sure you choose a realistic schedule, one that works for you. Quality content is key to your blog’s success and creating it regularly can be a tough job at the best of times.
10. Have fun doing it all:
You will only be able to keep up with your posting schedule if you have fun doing it. People will see it in your writing and be all the better for it.