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“Disruptive brands understand consumer trends before they become trends and capitalise on them..." Is your brand doing that?
“Disruptive brands are vibrant, daring and authentic, and often are challenger brands…’’ Can you say the same for your brand?
Isn’t it time you embraced the digital disruption and turned it into an opportunity to create more fluid business structures? Fluid service bureaus that effectively deliver messaging across multiple channels, while delivering on core strategy and delighting consumers.
Avi Dan from Forbes.com talks about the 25 most disruptive brand in 2015 and why you need to move at the speed of technology…
Click Here for full article: The 25 Most Disruptive Brands Of 2015
In a recent article posted by Scott Gerber, he unpacks 11 tends that will change the way we do business over the next five years. In summary, the trend is towards improving customer experiences using automated technologies…
- Retail will become more service oriented
- Texting will become more popular for companies
- Visual communication will be the best way to communicate
- Website responsiveness will increase
- Authentic craftsmanship will return
- Mobile payments will change everything
- Consumers will gravitate more toward the sharing economy
- The consumerization of B2B services will proliferate
- Everyday services will become digitized
- There will be a renewed focus on privacy
- Virtual reality will become a platform
Take a moment to think about it and they all seem pretty obvious. Yes obvious once you’ve read them… Points 2, 3, 4, 6, and 9 all talk to mobile and in particular marketing to the youth via mobile, using SMS. When you add a few more statistics to the equation, the importance of mobile and SMS marketing becomes even more apparent:
- South Africa has more SIM cards than people with mobile penetration of around 128%, and over 20 million smartphones.
- 75 % of all mobile phones worldwide are enabled to receive SMS texts and 98 % of text messages are read.
- Text messages are read on average 90 seconds after receiving them and responded to within the hour.
- About 50% of consumers make a purchase after receiving a SMS with branded text/QR code/coupon or voucher.
- 85% of Millennials aged 18-24 own devices, 80% use it for internet browsing and spend on average five hours per day on their mobile phone
There is no doubt, the future of online promotions and marketing, especially in South Africa, lies with mobile driven platforms, with SMS and social media taking the lead.
The real question is, what to do about these trends? Start now, make sure your marketing strategy includes SMS and work towards mobile conversions and payments. Not sure where to start? We can help.
We have become so accustomed to ‘talking at’ and ‘bombarding’ potential clients with loud advertising messages, we cannot hear the winds of change blowing around us. We are so entrenched in our ‘business as usual’ operandi, we keep ignoring the gale-force-wind warning signals…
Recently, we did a web-analysis for a company and they scored a dismal 1.9 out of 10 for website effectiveness. The companies’ retort was “You know we’ve been doing our electronic advertising and PR in-house for such a long time and it doesn’t matter anyway!”
In a different secenario we did a Google search for a particular company and the top search result was for that of their main opposition. The MD of the company ensured us “We will fix it quickly. In no time. No Problem!” – There in lies the danger of a plaster.
The main problem with old school thinking managers and owners is they have a philosophical issue. Simply put, they are in denial. Standing firm in traditional and old school thinking rather than moving with the digital winds of change.
If we move with the wind, we have more chance of succeeding. With less effort. The change required for success is slight, more of a mind shift, yet has the potential to massively impact the bottom line. Change your perception. Anticipate the direction of the wind and go with it.
In the new media era, advertising is not about selling, it’s about influencing. We no longer control the consumer, we cannot tell them they ‘need’ a cigarette to live a certain lifestyle. This nuance in thinking recognises consumers have the ability to identify thier own needs, make their own decisions and come looking for what they want. And when they do, you need to be present and be influencial. On all platforms. If they don’t find you when looking, they will simply move on and go to your more digital savvy competitor, who is present.
Stop thinking about the world from your persective and shift to your consumers head-space. Consumers make their own decisions, they search for solutions on their own terms, using their own words, on their own choice of platform.
You need to anticipate their needs, their words and their platform choice, to find you. Welcome to the world of Content Creation and Content Management. Once you understand this, you will understand how to address the winds of change and anticipate how to move with it… Start creating and diseminating content for your client, not for yourself. Regularly.
Do it well enough and often enough and your consumers will even help you build your influence with others. At no charge. And their endorsements are super powerful.
Be flexible, take up the challenge.
by Louw van Riet
1. Know your target market:
Who are they, what do they do and what do they want? You need to know whom you are writing your blog or social media post for and what they find of interest. Do the research before you start writing to make sure your target market finds your post useful. Facebook insights can be powerful tool in getting to know your audience.
2. Research your keywords:
Use Google Adwords: Keywords Planner to find out what keywords your target audience use and develop a list for your own writing.
Always remember to refrain from keyword stuffing. The search engines are way too smart to fall for the tricks that might have worked in the past. Quality first will get you much further in your search ranking battle.
3. Use your current client base to find out the needs of future clients:
What are the key questions they need answered and then answer them in your posts. Use an untapped resource by making sure that you, and your staff, collect all the FAQs they receive on a daily basis. This will ensure you write posts about things that really interest your target market, not just what you think should interest them.
4. Create engaging content:
This should be your top priority. Engaging content will bring in the clicks and encourage sharing, which in turn brings in more visitors. You should be writing content your target audience will find interesting. And if you don’t have the time to create content then either outsource it or give the responsibility to members of your team. Just make sure you write, post and share often.
5. Always include images and make sure they fit:
Make sure that your images are sized correctly for the different Social Media Platforms. This will increase the chance that it will be shared, clicked on, liked or re-tweeted. Click here for an up-to-date guide: Social Media Image Size Guide
6. Make it effortless to share:
Make sure all your posts have social sharing buttons included, to make it easy for your readers to share. People will want to share something they found interesting, but it does need to be easy to do so.
7. Include a Subscribe button on your blog:
Email Subscribers can make up a large percentage of regular visitors because they opt-in to receive updates, blog posts or newsletters. Growing a large subscriber base should be one of your top priorities.
8. Show related articles at the end of each post:
Keep your visitors on site by showing them articles or posts related to the current one they are reading.
9. Post Regularly:
Choose how often you are going to post and stick to the schedule religiously. If it’s once a week on a Monday then make sure never to miss a week. Your readers will become accustomed to your schedule and expect it on those particular days.
Make sure you choose a realistic schedule, one that works for you. Quality content is key to your blog’s success and creating it regularly can be a tough job at the best of times.
10. Have fun doing it all:
You will only be able to keep up with your posting schedule if you have fun doing it. People will see it in your writing and be all the better for it.
As social media becomes more and more important as a business channel for customer engagement, so too does it become more and more important to set up a smart and flexible social team for your business. Its the best way to ensure every inbound message and outbound opportunity is addressed. We keep being reminded ‘Content is King and Dissemination of Content is Queen” making it clear, the modern social media manager must have the ability to strategically create and distribute a brand’s content across a variety of different social networks. To do this and to do this well, one requires experience. Plus the right traits…
Below are the 14 traits, according to Mashable, every social media manager should have…
1. In-person and online social grace
2. Editorial/journalism skills
3. Understanding of channel diversity
4. General pop culture awareness
8. Storytelling ability
9. An eye for fresh and relevant material
10. Statistical prowess
11. Multitasking ability
12. A customer-centric focus
13. Data analysis and trend monitoring skills
14. A sense of when to automate
To read the full article, click here: 14 traits every successful social media manager should have
For marketing and marketers there seems to be a paradigm shift…you can embrace this new way of thinking or your can ignore it at your own peril. The five dimensions (5S’s) that will lead marketing into its new golden era include science, substance, story, speed, and simplicity… ask yourself and your company, are you ready to face the new dawn…?
Until recently, marketers could be forgiven for looking back wistfully at this golden age as new forces reshaped their world into something completely different. These new trends include a massive proliferation of television and online channels, the transformation of the home PC into a retail channel, the unrelenting rise of mobile social media and gaming, and—with all these trends—a constant battle for the consumer’s attention.
Click below for the full article
Stapping Stone South Africa
Stapping Stone is an international company with participating countries all over the world.
Stapping Stone South Africa is the South African location-based destination app, providing locals and foreigners with information about our country, provinces, cities, towns and suburbs so they can have an even better experience. Included on the app is the content from every establishment promoting their offers, all available in real-time.
Establishment information is listed by relevant category for ease of access
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