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Friday, 04 December 2015 10:04

Is your brand a disruptive brand?

“Disruptive brands understand consumer trends before they become trends and capitalise on them..." Is your brand doing that?  “Disruptive brands are vibrant, daring and authentic, and often are challenger brands…’’ Can you say the same for your brand?  Isn’t it time you embraced the digital disruption and turned it into an opportunity to create more fluid business structures? Fluid service bureaus that effectively deliver messaging across multiple channels, while delivering on core strategy and delighting consumers. Avi Dan from Forbes.com…
In a recent article posted by Scott Gerber, he unpacks 11 tends that will change the way we do business over the next five years. In summary, the trend is towards improving customer experiences using automated technologies… Retail will become more service oriented Texting will become more popular for companies Visual communication will be the best way to communicate Website responsiveness will increase Authentic craftsmanship will return Mobile payments will change everything Consumers will gravitate more toward the sharing economy…
We have become so accustomed to ‘talking at’ and ‘bombarding’ potential clients with loud advertising messages, we cannot hear the winds of change blowing around us. We are so entrenched in our ‘business as usual’ operandi, we keep ignoring the gale-force-wind warning signals… Recently, we did a web-analysis for a company and they scored a dismal 1.9 out of 10 for website effectiveness. The companies’ retort was “You know we’ve been doing our electronic advertising and PR in-house for such…
Tuesday, 26 May 2015 06:34

10 Tips to Better Blogging

by Louw van Riet 1. Know your target market: Who are they, what do they do and what do they want? You need to know whom you are writing your blog or social media post for and what they find of interest. Do the research before you start writing to make sure your target market finds your post useful. Facebook insights can be powerful tool in getting to know your audience. 2. Research your keywords: Use Google Adwords: Keywords Planner…
As social media becomes more and more important as a business channel for customer engagement, so too does it become more and more important to set up a smart and flexible social team for your business. Its the best way to ensure every inbound message and outbound opportunity is addressed. We keep being reminded ‘Content is King and Dissemination of Content is Queen” making it clear, the modern social media manager must have the ability to strategically create and distribute…
For marketing and marketers there seems to be a paradigm shift…you can embrace this new way of thinking or your can ignore it at your own peril. The five dimensions (5S’s) that will lead marketing into its new golden era include science, substance, story, speed, and simplicity… ask yourself and your company, are you ready to face the new dawn…? Until recently, marketers could be forgiven for looking back wistfully at this golden age as new forces reshaped their world…

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