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Wednesday, 29 April 2015 10:51

Effective Social Media Managers Require Experience & a Few Key Traits.

As social media becomes more and more important as a business channel for customer engagement, so too does it become more and more important to set up a smart and flexible social team for your business. Its the best way to ensure every inbound message and outbound opportunity is addressed. We keep being reminded ‘Content is King and Dissemination of Content is Queen” making it clear, the modern social media manager must have the ability to strategically create and distribute a brand’s content across a variety of different social networks. To do this and to do this well, one requires experience. Plus the right traits…

Below are the 14 traits, according to Mashable, every social media manager should have…

1. In-person and online social grace

2. Editorial/journalism skills

3. Understanding of channel diversity

4. General pop culture awareness

5. Humor

6. Empathy

7. Authenticity

8. Storytelling ability

9. An eye for fresh and relevant material

10. Statistical prowess

11. Multitasking ability

12. A customer-centric focus

13. Data analysis and trend monitoring skills

14. A sense of when to automate

To read the full article, click here: 14 traits every successful social media manager should have

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