Digital Marketing Solutions
E-Mail Marketing, Content Marketing, Blogging, PPC, Google Adwords, Social Media Platforms, Search Engine Optimisation, SMS, Video Content.
Digitisation is rewriting the rules of competition. Digital capabilities will ultimately decide the success of your company. Promoting your brands or products via one or more forms of electronic media involves an understanding of the platforms and methods as well as the ability to measure
At Lahoud & Nieuwoudt we understand that Content Management is ultimately what will define success or failure for a digital strategy. This is a great opportunity to create a great opportunity! We believe content marketing is more important than advertising and why we deliver multi-platform marketing solutions - bringing the right message, to the right person, at the right time, on the right device.
Social Media Platforms:
Keeping the social in Social Media is key and at Lahoud & Nieuwoudt we believe in using Intelligent Contextualizing, Great Content, Social Intelligence, Excellent Photographs and Video Content to ultimately guide decision making. Social Media platforms are ideal to get your brand noticed, keep people informed, be social and sometimes witty or funny! Another key benefit is the ability run a targeted and measured marketing campaign.
• Facebook: 1.35 Billion users worldwide, 890 Million Daily Active Users
• Twitter: 284 Million users wordwide, 500 Million Tweets send per day
• YouTube: 1Billion Users Wordwide, Billion Views per day
“Email marketing is dead!”“Ye right! Think again.” You certainly still can optimise your e-mail marketing program with the correct content and at L&N we can show you how. Email marketing plays a key role in customer loyalty, strengthening your brand and ultimately creating more sales and maximising revenue.
Yes, anyone can write a blog. Of course and anyone can sing too… But do they sound like Luciano Pavarotti? Within the L&N network, our associates have years of journalism and blogging experience, we will find the right person to work on your brand – create your story, in the right format so we can optimise for Google search.
Pay Per Click: PPC
So you have done all the hard work. You’ve ticked all the boxes - You have a fantastic user-friendly website with the best photos, great content, with the newest technology to deliver a super user experience… but you don’t advertise it? That’s like not buying a lotto ticket but expecting to win.
No problem, we will run a well-targeted PPC campaign for you without breaking the bank! Now you’re ‘in it to win it’
Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, visually appealing video. Video is engaging and it’s a must-have on your website.
Using our network of associates at Lahoud & Nieuwoudt we are able to create or find great video content for your business. Not just quality but delivering the right message, for the right audience.
The thing that we love to hate! But wait, Millennials spend on average 3 hours per day on their mobile phones and look at their phone 150 times per day! Plus on average, an SMS will be opened within 4 minutes after receiving it and 96% of people will open it. How can we ignore this marketing tool?
At Lahoud & Nieuwoudt we underwrite the laws and rules applied to the use of Text Marketing, we understand the new technology to ensure SMS sends are time and location sensitive, and we target the right audience with personalised information to promote your goods and services.
Through the L&N network we are able to offer Automated Voice Message services. AVM is cost-effective and engaging as a quality source of lead generation. We manage and execute the pre-recording of the voice message, the pre-selecting of the contact list as well as the opt-in leads being sent to the call Centre or your sales team.
L&N is associated with BMI, an organisation that specialises in providing data and hot leads to financial institutions, cellular telecommunication companies, insurers and other corporations who require access to consumer data for Direct Marketing purposes and/or verification against an internal database. Collectively, we are able to provide profile data according to your specific requirements ensuring campaigns are aligned with your target market, are cost-effective and achieve improved conversion rates.
Beyond the buzzword, Contextual Marketing is an automated and targeted placement approach which will lead to more clicks, higher conversion rates and ultimately more revenue. Lahoud & Nieuwoudt uses the latest trends and technology (Marketing Automation Programs) plus the skill and experience of our associates to deliver the best Contextual Marketing for your brand.
Contextual advertising is a form of targeted advertising in which the content of an ad is in direct correlation to the content of the web page the user is viewing. For example, if you are visiting a website concerning travelling in Europe and see that an ad pops up offering a special price on a flight to Italy, that’s contextual advertising. Contextual advertising is also called “In-Text” advertising or “In-Context” technology.