Traditional Marketing

traditional

Publishing, Printing, Event Management, Branding, ATL & BTL Advertising, Public Relations & Media Management

Traditional marketing is a rather broad, incorporating many forms of advertising and marketing. Most traditional marketing strategies fall under one of four categories: print, broadcast, direct mail, and telephone. But any single categories generally does not deliver the result we need as our target market is often diverse, so we cross-market. And in today’s world, marketers need to follow an integrated marketing strategy (new and old media) to ensure best results and effective reach.

Publishing:

At L&N our services include multi-platform publishing- the activity of making information available to the general public. From traditional magazine publishing to content marketing, we recruit, execute and manage the process on your behalf.

Printing:

Through our network, we can offer cost-effective printing solutions for business cards; flyers, coupons, leaflets, manuals, stationery, posters, booklets, invites and more… and manage the design, production and printing process on your behalf.

Graphic Design:

Graphic design is the ‘visual communication, and problem-solving through the use of type, space and image’. At L&N we strongly believe no one part of the brand design should be created without considering the other, or without thinking through how a target customer will encounter and then develop a relationship with that brand. We offer interactive traditional graphic design services for print.

Event Management:

“Leadership is working with goals and vision; management is working with objectives”. - Russel Honore . You share your vision, we make it happen. Our team of experts will create and develop large-scale events such as festivals, conferences, ceremonies, formal parties, concerts, or conferences and we do the small stuff too – awards, launches, cocktail functions, client events and luncheons.

Branding:

A successful brand is consistent, memorable, trusted and easily recognisable while adaptable to the changing market. At L&N we use an integrated approach to ensuring your brand message and voice are retained in all executions – promotional material; digital properties and printed material, plus we use social media as a tool for nurturing and promoting your brand.

Above-the-line and Below-the-line Advertising:

Although not our core competency, we would be happy to manage and execute ATL and BTL campaigns in support of any digital campaigns we are running on your behalf. Our team has experience with all aspects of conventional forms of mass media.

Public Relations:

The way companies communicate with the public is as important as the way the company promotes their products and services. More so now with the evolution of digital communication, one needs to build and communicate with the online community to effectively shape and maintain the desire public image.

Media Management:

L&N act as media consultants to highlight positive achievements of your business, and seed the desired image in the minds of clients. We do this via traditional print media and via digital media by managing your online presence on blogs and popular social networking sites such as Facebook, Myspace, Google+ and Twitter, to increase your brand value.

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Telephone: +27(82)550 4664 Email: info@marketingsolutions.capetown